Additional information of examples and brands mentioned on Chapter 6: How to design your difference.
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Net Promoter Score (NPS)
NPS detailed explanation: Net Promoter Score
Link to the book The Ultimate Question on Amazon: The Ultimate Question 2.0
Salvador restaurant (Buenos Aires)
Restaurant in Buenos Aires that opens while others remain closed: Restaurante Salvador
The Cookie Factory pastry shop (Positioning yourself differently)
Party Boxes: Baby Boy • Back to School • Birthday • Fashion • Soccer • Easter • Pirates • First Comunion • Princess. Themed cookies: The Cookie Factory.
Changes in Google algorithm (Product feature)
Google algorithm historic changes since 2000: Google Algorithm Change History
Disney University (Service level)
Disney U book • Interview with Doug Lipp, author of Disney U • David Gómez being trained by Disney Institute.
Amazon link to the book: Disney U
Eman Bu-Rashid • Consulting company in Bahrain (Middle East): Keynotes Consultants
Washington-based NGO that promotes women leadership around the world: Vital Voices
David Gómez training women entrepreneurs from Latin America and the Caribbean in Mexico City (October 2015):
Gabrielle Aurel – Sapen S.A./Sonje Ayiti (Storytelling)
Gabrielle Aurel and David Gómez in Mexico City (Oct. 2015) • Gabrielle Aurel story (audio) • Video from the project Sonje Ayiti (Remember Haiti).
Gabrielle Aurel story:
Medieval culture (Market niche)
Mundo Medieval in Mexico organizes events and shows.
Ávila City in Spain celebrates around medieval heritage: Ávila Medieval.
Initia Relocation (Customer experience)
Relocation company for those that go to live in Panama: Initia Relocation
Atlas pianos (Specialization)
Vending machines (Distribution)
Vending machines: Lego • Best Buy Electronics • Samsara women’s stockings • Cosmetics’ boutique.
MP3 before the iPod (Design)
The iPod was not the first MP3 player in the market, nevertheless dominated it thanks to its design: Five portable MP3 players that arrived before the iPod
Diamond Rio PMP300 (1998) – RCA Lyra RD2201A (1999) – Creative Nomad Jukebox 6000 (2000) – iAudio CW100 (2000) – Archos Jukebox 6000 (2000)
The End of Competitive Advantage
McGrath’s conversation in Google Campus London • Book website • Webinar at Harvard Business Review.
Rita McGrath’s book: The End of Competitive Advantage
Webinar of professor McGrath at Harvard Business Review: The End of Competitive Advantage HBR
Video of Clight Sticks special edition • Video bottles Etnia edition • Benito Fernández designer website.
Bottles with design creates new consumption occasions for Clight Sticks: Benito Fernández designer
Granja Mallorca (Processes)
Madelon Oddo, Director of Granja Mallorca in Uruguay and David Gómez (Mexico City, Oct. 2015) • Portfolio of products from Granja Mallorca.
Granja Mallorca’s difference is in the small details and its processes, taking care of the soil: Granja Mallorca