Additional information of examples and brands mentioned on Chapter 6: How to design your difference.

>>> Click on images to enlarge <<<

Net Promoter Score (NPS)

NPS detailed explanation: Net Promoter Score

Link to the book The Ultimate Question on Amazon: The Ultimate Question 2.0 

Salvador restaurant (Buenos Aires)

Restaurant in Buenos Aires that opens while others remain closed: Restaurante Salvador

Salvador-Grill-Bar-Palermo-Buenos-Aires Fachada-Salvador-Grill-Bar

The Cookie Factory pastry shop (Positioning yourself differently)

Party Boxes: Baby Boy • Back to School • Birthday • Fashion • Soccer • Easter • Pirates • First Comunion • Princess. Themed cookies: The Cookie Factory.

Cookie Factory Baby Boy Cookie Factory Back to School Cookie Factory Birthday Cookie Factory Fashion Cookie Factory Futbol Cookie Factory Pascua Cookie Factory Piratas Cookie Factory Primera Comunion Cookie Factory Princesas

Changes in Google algorithm (Product feature)

Google algorithm historic changes since 2000: Google Algorithm Change History

Disney University (Service level)

Disney U book • Interview with Doug Lipp, author of Disney U • David Gómez being trained by Disney Institute.

Amazon link to the book: Disney U

Disney Institute - David Gomez 1 Disney Institute - David Gomez 2 Disney Institute - David Gomez 3

Keynotes Consultants

Eman Bu-Rashid • Consulting company in Bahrain (Middle East): Keynotes Consultants

Eman Bu-Rashid keynotes-bahrain-logo-big

Vital Voices

Washington-based NGO that promotes women leadership around the world: Vital Voices

Invest in Women

David Gómez training women entrepreneurs from Latin America and the Caribbean in Mexico City (October 2015):

Vital Voices entrenamiento Mexico 2 Vital Voices entrenamiento Mexico 3 Vital Voices entrenamiento Mexico 4 Vital Voices entrenamiento Mexico 5 Vital Voices entrenamiento Mexico 6 Vital Voices entrenamiento Mexico Vital Voices entrenamiento Mexico Trainers

Gabrielle Aurel – Sapen S.A./Sonje Ayiti (Storytelling)

Gabrielle Aurel and David Gómez in Mexico City (Oct. 2015) • Gabrielle Aurel story (audio) • Video from the project Sonje Ayiti (Remember Haiti).

Vital Voices - Gabrielle Aurel y David Gomez

Gabrielle Aurel story:


Medieval culture (Market niche)

Mundo Medieval in Mexico organizes events and shows.

Ávila City in Spain celebrates around medieval heritage: Ávila Medieval.

Initia Relocation (Customer experience)

Relocation company for those that go to live in Panama: Initia Relocation

Atlas pianos (Specialization)

Vending machines (Distribution)

Vending machines: Lego • Best Buy Electronics • Samsara women’s stockings • Cosmetics’ boutique.

Vending-machine-de-Lego Vending-Best-Buy-Express Vending-Medias-veladas-Samsara Vending machine

MP3 before the iPod (Design)

The iPod was not the first MP3 player in the market, nevertheless dominated it thanks to its design: Five portable MP3 players that arrived before the iPod

Diamond Rio PMP300 (1998) – RCA Lyra RD2201A (1999) – Creative Nomad Jukebox 6000 (2000) – iAudio CW100 (2000) – Archos Jukebox 6000 (2000)

MP3 Diamond Rio PMP300 (1998) MP3 RCA Lyra RD2201A (1999) MP3 Creative Nomad Jukebox 6000 (2000) MP3 iAudio CW100 (2000) MP3 Archos Jukebox 6000 (2000) 

The End of Competitive Advantage

McGrath’s conversation in Google Campus London • Book website • Webinar at Harvard Business Review.

Rita McGrath’s book: The End of Competitive Advantage

Webinar of professor McGrath at Harvard Business Review: The End of Competitive Advantage HBR

Clight sticks

Video of Clight Sticks special edition • Video bottles Etnia edition • Benito Fernández designer website.


Bottles with design creates new consumption occasions for Clight Sticks: Benito Fernández designer

Granja Mallorca (Processes)

Madelon Oddo, Director of Granja Mallorca in Uruguay and David Gómez (Mexico City, Oct. 2015) • Portfolio of products from Granja Mallorca.

Granja Mallorca’s difference is in the small details and its processes, taking care of the soil: Granja Mallorca

Vital Voices - Madelon Oddo y David GomezGranja Mallorca Productos 1Granja Mallorca Productos 2

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