Additional information of examples and brands mentioned on Chapter 4: Stop chasing the wrong customer.

>>> Click on images to enlarge <<<


The Purple Cow

Differentiation book from Seth Godin.

Purple Cow


Mamba Juices

Mamba Juices presents an standard product in a meaningful way (jugosmamba.com).

Jugos Mamba 1 Jugos Mamba 2


Grill Academy

Grilling specialized store in Colombia (grillacademy.com.co).

Grill Academy


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