Additional information of examples and brands mentioned on Chapter 4: Stop chasing the wrong customer.

>>> Click on images to enlarge <<<

The Purple Cow

Differentiation book from Seth Godin.

Purple Cow

Mamba Juices

Mamba Juices presents an standard product in a meaningful way (

Jugos Mamba 1 Jugos Mamba 2

Grill Academy

Grilling specialized store in Colombia (

Grill Academy

 << Go back to Bonus Material main menu