David Gómez is CEO of Bien Pensado, a sales training company. Before starting Bien Pensado in 2009, David worked in sales and marketing for several multinational companies such as Coca-Cola, DuPont, Varta Rayovac, Avery Dennison and Latin Group of Advertising (GLP). He has published four books in Spanish: Detalles que Enamoran in 2017; Bueno, Bonito y Carito (Stop Competing on Price, first one translated into English) in 2016; El día que David venció a Goliat in 2014; and Facebook Toolbox in 2011.
David is currently an international speaker and trainer. For more than 20 years he has helped hundreds of companies to differentiate from competition. David holds a Bachelor’s degree in Business Administration with a major in Marketing, is also a Consumer Behavior Specialist and earned his MBA from Icesi-Tulane University. David was born in Cali, Colombia, in 1970. Lives in Bogota with his wife and two children.